AboutUs

Welcome to Feed Central’s LocalAg Marketplace.

Your Trusted Partner in Agricultural Solutions.

Feed Central’s LocalAg is 100% owned by Feed Central. Feed Central is a family company, with rich and deep connections across rural Australia.

Our Values are Simple

• Team Family Friends
• Humble Simple Smart
• Cows Customer Results

At LocalAg, we consider everyone we work with to be part of our team, family, and friends circle. Above all, we aim to create opportunities for families in rural and regional communities. We take pride in offering innovative and clever solutions to support our clients and our team, helping everyone to thrive and flourish together.

Our Brand Promise

A diversified and sustainable family-based operation providing a transparent and trusted marketplace to make buying and selling agricultural products and machinery easier, more efficient, and more accessible for everyone in the agricultural community.

Feed Central’s LocalAg marketplace has been launched to satisfy the need in the market for an agile, secure, and transparent platform for farmers to buy and sell all products, not just fodder, and which offers a safe and secure payment option.

Feed Central’s LocalAg offers a fresh and innovative way for buyers and sellers to interact with each other.

LocalAg Vision & Mission

Vision

Our vision at LocalAg is to provide a widely adopted Trusted and Transparent Ag Marketplace.

Mission

To leverage the best of Feed Central to build a transparent and trusted marketplace backed by people and personal services.

What’s LocalAg?

You are able to Buy and Sell many different agricultural products, working directly with each other to make the deal and organise delivery.

Feed Central’s LocalAg acts on behalf of the client and takes a percentage fee on the price of the product. On this platform, buyers and sellers can chat to each other and the chat will be reviewed by “Kev” our LocalAg AI team member, whose job it is to help you with the deal and to make sure that your contract is sound. Kev is there to make sure everyone gets a fair go.

When the deal is done you will be able to print the contract, which is generated from your conversations within the chat.  You will have several opportunities to confirm or change details before finalising the arrangements.

Setting up your preferred payment method in advance means that when you close a deal or agree to a contract you are protected and can deliver or receive products with confidence and without delay.

Have You Met Our Team?

Meet the team behind LocalAg

The LocalAg team is a passionate group dedicated to supporting you throughout your buying or selling journey.

Leading the charge is Kev, a seasoned expert in Australian agriculture and the driving force behind LocalAg’s commitment to making farm trade easy and reliable.

Backed by the trusted Feed Central team, we bring decades of experience, innovation, and a deep understanding of what matters most to our customers. From answering your questions to guiding you through the process, we’re here every step of the way to ensure your deal is seamless and stress-free. At LocalAg, you’re never alone – we’re here to help!

Meet Our Team

So, who’s Kev?

Our platform features a unique chat function who we have named Kev.

He enables buyers and sellers to speak directly to each other to make the deal happen.

Kev is designed to help you to make a purchase or sale with minimal assistance and maximum security.  He is there to answer any questions you have about Feed Central’s LocalAg and how to use it.

Ask him anything, anytime. He will guide the deal to ensure that correct trade terms are established. These will be documented in the chat and may be called up later.  If Kev can’t answer your question, don’t worry, he has the Feed Central team to follow up and find the answers for you.

So, who’s Kev?

Kev was a farmer and an Aussie battler who has endured it all!

As the third generation on the land, Kev’s resilience has seen him through droughts, floods, and much more.

He is experienced and knowledgeable, an everyman who is always there to chat, offer advice, or lend a helping hand. Kev is the person you call when your Ute gets bogged, the one who lends extra hands during harvest, and the one you love to sit with on the verandah after a hard day, enjoying a beer. He’s your mate!

That’s why Kev is here at LocalAg – to give you a hand, answer questions, and provide advice. He’s here to help you connect, buy, and sell. Everyone loves Kev, and we know you will too!